Privacy Policy
COMPARE CAPITAL PTY LTD
ABN 99 637 661 888
Trading as Loan Hero Finance (business name to be finalised, if applicable)
Effective Date : 7 April Last
Updated : 7 April 2026
1. Introduction
This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit our website, contact us, submit an enquiry, request information about finance products or services, respond to our marketing, or otherwise interact with our business.
Loan Hero Finance operates a business finance service and may act as a lead generator, introducer and/or intermediary, connecting customers with lenders, brokers, funders, aggregators and other finance providers, and facilitating enquiries or applications where appropriate.
We are committed to handling personal information in accordance with the Privacy Act 1988 (Cth) and applicable privacy principles where they apply to our business.
2. What Information We Collect
Depending on the nature of your enquiry, application or interaction with us, we may collect the following types of information.
Personal Information
- full name
- date of birth
- telephone number
- email address
- residential or postal address
- identification details
- employment or occupation details
- information contained in correspondence with us
Business Information
- business name
- ABN or ACN
- business address
- industry type
- turnover, revenue and expenses
- GST registration details
- time in business
- financial statements, BAS, bank statements and accounting information
- details of directors, guarantors, beneficial owners, shareholders or authorised representatives
- existing loans, liabilities and repayment information
- income, cash flow, assets and liabilities
- information used to assess suitability for finance products
- information relevant to a lender’s or provider’s verification or assessment process
- information provided by you, your representatives, lenders or service providers in connection with a finance enquiry
Website and Technical Information
- IP address
- browser and device information
- website activity and usage data
- pages viewed and referring websites
- form submission data
- cookies, pixels and analytics data
- information relating to interactions with our advertisements, emails or campaigns
3. How We Collect Information
We may collect personal information directly from you when you fill out a form, contact us, subscribe, enquire, provide documents, or otherwise communicate with us by phone, email, SMS, website chat or social media.
We may collect technical and usage data through cookies, analytics tools and similar technologies when you interact with our website or advertisements.
4. Why We Collect, Hold, Use and Disclose Information
We may collect, hold, use and disclose your personal information for purposes including:
- responding to your enquiries
- understanding your business finance needs
- assessing whether you may be eligible for a product or service
- matching you with relevant lenders, brokers, funders, aggregators or other finance providers
- presenting, referring or facilitating a finance enquiry or application
- verifying your identity and information
- conducting fraud prevention, risk management, compliance and administrative checks
- contacting you about your enquiry, application or related updates
- improving our website, systems, services and customer experience
- sending direct marketing communications where permitted by law
- complying with legal, regulatory and record-keeping obligations
- establishing, exercising or defending legal rights
If you do not provide requested information, we may not be able to assess your enquiry, connect you with a lender, or assist with a business finance request.
5. Disclosure to Lenders and Other Third Parties
As Loan Hero Finance operates as an introducer and/or intermediary in business finance, we may disclose your information to third parties where reasonably necessary to progress your enquiry or application.
These third parties may include lenders, brokers, aggregators, funders, referral partners, verification or compliance providers, fraud prevention providers, software and cloud service providers, professional advisers, analytics and marketing providers, regulators, law enforcement agencies, courts, tribunals, government bodies, and any purchaser or successor entity in connection with a sale, transfer or restructure of our business.
6. Credit and Verification Checks
In connection with a business finance enquiry, lenders or finance providers may conduct credit or verification checks as part of their own assessment processes.
Loan Hero Finance may collect and share information reasonably necessary to understand your finance requirements, verify the information you provide, facilitate referral to a lender or finance provider, and support a lender’s or provider’s assessment process.
Where appropriate, lenders or finance providers may request additional information from you directly and may undertake their own credit, identity or commercial assessment checks in accordance with their own privacy policies, consents and legal obligations.
Unless factually accurate, nothing in this Privacy Policy should be interpreted as stating that Loan Hero Finance is an Australian Credit Licensee, credit representative or credit reporting body.
7. Direct Marketing
We may use your personal information to send you marketing communications about business loans, equipment finance, working capital and cash flow solutions, lender offers, related finance products or services, updates, promotions, news and educational content.
We may communicate with you by email, SMS, phone, online advertising or similar channels where permitted by law.
You may opt out of direct marketing communications at any time by using the unsubscribe link in an email, following opt-out instructions in a message, or contacting us using the details below.
Even if you opt out of marketing communications, we may still send service-related or administrative communications where necessary.
8. Cookies, Analytics and Advertising Technologies
Our website may use cookies, pixels, tags and similar technologies to operate and secure the website, remember user preferences, measure and improve performance, analyse usage patterns, support campaign reporting and remarketing, and improve marketing and customer experience.
These technologies may be operated by us or by third-party analytics, CRM, advertising or social media providers.
You can manage cookies through your browser settings, but disabling them may affect website functionality.
9. Overseas Disclosure
We understand that our core servers may be cloud-based and located in Australia. However, some third-party software, communication, analytics, CRM, support or technology providers we use may store, access, process or back up personal information outside Australia.
Where we disclose personal information to an overseas recipient, we will take reasonable steps in the circumstances to ensure the information is handled appropriately and consistently with applicable privacy obligations.
By using our services or providing information to us, you acknowledge that overseas disclosures may occur in connection with the systems and service providers we use to operate our business.
10. Security of Personal Information
We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification and disclosure.
These steps may include access controls, password protection, authentication controls, secure systems and network protections, staff training, confidentiality measures, use of reputable technology providers, and retention and destruction procedures.
No method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Access and Correction
You may request access to personal information we hold about you, and you may ask us to correct personal information if it is inaccurate, out of date, incomplete, irrelevant or misleading.
We may need to verify your identity before processing your request. In some circumstances, we may refuse access or correction where permitted by law, but if we do so, we will explain our reasons where appropriate.
12. Complaints
If you believe we have mishandled your personal information or breached applicable privacy obligations, you may make a complaint by contacting us using the details below.
Please include your name and contact details, a description of the issue, relevant dates, and any supporting information.
We will review your complaint and respond within a reasonable time.
If you are not satisfied with our response, you may be able to lodge a complaint with the Office of the Australian Information Commissioner or another relevant authority.
13. Third-Party Websites and Services
Our website, emails or communications may contain links to third-party websites, lender portals or other services. We are not responsible for the privacy practices of those third parties, and you should review their privacy policies before providing them with personal information.
14. Retention of Information
We may retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy and to satisfy legal, regulatory, contractual, record-keeping, audit and dispute-resolution requirements.
When information is no longer required, we will take reasonable steps to destroy it or de-identify it where appropriate.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, operations, systems or legal obligations. The latest version will be published on our website together with the updated effective date.
16. Contact Details
Entity : COMPARE CAPITAL PTY LTD
ABN : 99 637 661 888
Trading Name : Loan Hero Finance
Address : 6 Savio Street, Chadstone, VIC 3148, Australia
Phone : 0425 862 653
Email / Web : info@loanhero.com.au | loanhero.com.au